Netflix’s pre-recorded call to shareholders announcing its third-quarter results has shown us how successful the Squid Game series was. Around 142 million households worldwide watched this show which is about debt-ridden individuals playing a deadly game for a cash prize worth tens of millions of dollars. The publication said that makes it the most-viewed new show in Netflix history.
Squid Game captured the “cultural zeitgeist”. It claimed the number 1 spot in the streaming giant’s rankings in 94 countries, including the US, as revealed by Netflix. Since there’s a huge demand for Squid Game, Netflix has also announced that consumer products based on the show are now on their way to retail.
Netflix has been pretty secretive on the metrics that make a title successful or not, and the documents showed how it measures series’ and movies’ success.
Meanwhile, Squid Game has been a standout. It has generated $891.1 million in impact value, which is around 41.7 times which is its efficiency score. However, its budget was $21.4 million.
Netflix said it posted its best subscriber growth of the year because of the Squid Game series. Chief Financial Officer Spencer Neumann said, “As the quarter continued, we saw an acceleration in our growth.” It welcomed 4.38 million subscribers in the third quarter which was mostly from Asia and Europe. Meanwhile, it expects to get 8.5 million more customers in the final quarter of 2021.
The dark drama tells the story of people who compete in a deadly competition to erase the financial debt. The series has topped Netflix viewing charts in multiple countries, kick-started sales of tracksuits and Vans sneakers, and kindled interest in learning Korean.