Shahrukh Khan is certainly considered one of India’s most loved “human brands”. During the drug controversy it may have paused his endorsement engagements, but, as per industry experts, it has not damaged the superstar’s popularity among corporates.
Right after the controversy around his son’s arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
Indian Institute of Human Brands Chief Mentor Sandeep Goyal said, “Shah Rukh is one of India’s most loved human brands. The cruise drugs case impacted him momentarily but it has not dented his enormous popularity with the masses. It is not surprising that Shahrukh is back in visible circulation.”
Another senior executive at an advertising firm said brands leveraging Khan have lots to gain, given his personality and charm that audiences across age groups love.
Shah Rukh Khan has endorsed several brands in the past, including Dish TV, Hyundai, Pepsi, D’decor and others.
Recently, Confectionery major Mondelez India, the manufacturer of Cadbury chocolates, has released the second edition of its festive campaign featuring the actor.
He has also been seen batting for the local traders this Diwali in the latest ‘Iss Diwali Aap #KiseKhushKarenge?’ campaign.
This is the first major campaign by the Bollywood star after his son was arrested by the authorities in the drugs case.
Meanwhile, Edtech company Byju’s, which had suspended ads featuring the actor after the controversy, has also resumed its campaigns.
The company was heavily trolled on social media for having the actor as its ambassador, given that its campaigns talk about a better future for children.
Byju’s did not respond to queries on the reason for suspending and resuming the ads again.
If we take a look at controversies that the actors have landed on Aamir Khan saw his deal with Snapdeal being terminated after he made a controversial remark.
However, SRK is also popular on social media platforms, with over 42 million followers on Twitter and 26.8 million followers on Instagram.